Kotler & Keller’s Framework for Marketing Management 6th global edition is a concise, streamlined version of Kotler and Keller’s 15th edition of Marketing Management, a comprehensive look at marketing strategy. The textbook’s efficient coverage of current marketing management practices makes for a somewhat short yet thorough textbook that provides the perfect supplement for incorporated projects, simulations, and cases.
The 6th Edition approaches the topic of marketing from a current standpoint, focusing its information and strategy on the realities of 21st century marketing. Individuals, groups, and companies alike can modernize their own marketing strategies to comply with 21st century standards by engaging in this succinct yet comprehensive etextbook.
NOTE: This is the global version of the famous textbook. We also have the U.S. version, see related books below.